When it comes to assessing the success of a business, there are several key indicators to consider. Sales are a great way to measure success in multiple ways. You can track the amount of sales to new customers, existing customers, the profit per sale, and the average amount negotiated during each sale. Additionally, innovation is an important indicator of success.
Not only should businesses strive for business-as-usual (BAU) innovation, but they should also look for ways to generate interesting changes from outside the company. Customer demand is another key indicator of success. If your team is constantly busy with appointments, projects, or customers, it's likely that your company is in high demand. Cash flow is also an important factor to consider when measuring success.
While healthy cash flow doesn't always correlate with business growth, it does suggest that your company is in a stable financial position. Finally, milestones are a great way to measure success. A company usually goes through several milestones that, when reached, show that it is on the right track. Measuring the success of a business can be difficult, but by keeping an eye on these key indicators, you can get a better understanding of how your company is performing. By tracking sales volume and frequency, innovating both internally and externally, monitoring customer demand, and keeping an eye on cash flow and milestones, you can get a better idea of how successful your business is.